As the world shrink,
the business practices have to go under radical transformation for companies to
remain profitable. In today's world the fundamental practice of pleasing the shareholders
have lost value if the business want to remain relevant. The customer has
become the most important element to business success. Therefore many scholars now
suggest that the customer should now be the pivot for any business operations.
Research institutes like McKinsey have outlined that there is need for
organization to satisfy the customer for them to achieve the overall objective.
This have been necessitated
by the growth of the Internet and its adoption to operations of different
organizations. The availability of multi sources of information pertaining to
varies products online and review by other customers have resulted in making the customer know more about
products being offered. Hendrick & Struggles argued that the emerging of an
interconnectivity defines the characteristics of this era. Some scholars have
dubbed the era as the information age, which can be translated to people have
more access to information which makes them kings and queens for any
organization. This era also brought about some changes in a lot organizations.
Disruptive
Technology and improvement in some technology has forced organization to have flexible
organizational structures as a means to adopt to the rapid changes. Looking at Africa,
some of the countries have realize the need to able to embrace changes (South Africa
etc.). However, a majority are still lagging behind due to varies problems like
corruption, poor governance, rigid corporate culture (mainly found in government
controlled companies), and poor financial and resources planning. This aspect
can be highly associated with Zimbabwe, where most CEOs that worked for parastatals
were taking home huge bonuses and remunerations for themselves in none
performing entities. Some even went to looting of company’s capital so as to
enrich themselves will forgoing the development of the business as whole (Air
Zimbabwe, NOCZIM, ZIMASCO etc.).
Herald of 11 April 2015, had a story of the
Air Zimbabwe bigwigs that were sentenced to 20 years in jail after it was
discovered that the they looted money from the organization for about 10 million for the period of 2009 to 2013 in an insurance
scandal. Financial Gazette of 22 October 2010, had a story of NOCZIM having
purchased vehicles in a move to bribe officials so that the audit that they had
gone under not to be published because of the financial irregularities that was
surrounding the organization. In both case the management were responsible for
the poor performance of their respective organization because they let agreed
and selfishness get in the way of running a successful business as they thought
they could control the implications of their actions.
This practise have
erode the very fundamental that lobs the whole economic sector of a nation. The
society have embraced this practise as
normal, this could be outlined with what our uniformed force were doing (where
you find policemen spending more than three quarters of their time harassing
drivers rather than attending crime scenes and solving cases).
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